The Swimwear Struggle: Why It’s Time for a Change
Have you ever put on a swimsuit, only to feel less confident than a minute ago? Traditional swimwear often:
Digs into Your Skin: especially in the hip area, diminishing your confidence. Even bikini bottoms with adjustable sides do not help, as their ties concentrate pressure on the hip.
Fails to Fit Right: rigid sizing and designs that often work against your unique shape, leave you choosing between baggy fits and digging edges.
Lacks Elegance: conventional dig-reducing swimwear tends to look like underwear, which may not be the style you desire.
The ESAMY Difference: Innovative Design Meets Timeless Elegance
We were feeling the same frustrations, and we’ve reimagined swimwear to be everything it should be, through:
Revolutionary Adjustability: Our revolutionary side tie design redistributes pressure on the hip area across four edges for a dig-free fit.
Flattering Silhouettes: Every piece celebrates your natural shape by maximally adjusting to it for a tailored fit - even if you are between sizes.
Thoughtful Elegance: All ESAMY
designs feature elegant aesthetics, enhanced by carefully selected superior quality materials and craftsmanship.
Sustainability at Our Core
We believe that looking good and doing good should go hand in hand. That’s why every ESAMY swimsuit is crafted with the planet in mind:
Recycled Fabrics: Each of our pieces is made with fabrics, which contain ECONYL® regenerated nylon. The ECONYL® yarn is made from nylon waste otherwise polluting the Earth, like fishing nets, carpet flooring and industrial plastic rescued from all over the world.
Premium European Quality: From Italian fabrics and French bra cups to Greek accessories, every component is sourced within the European Union. All our products are designed in-house and ethically manufactured in Bulgaria.
Commitment to Progress: We’re constantly innovating, with plans to incorporate even more recycled materials into our future collections.
She Couldn't Find a Swimsuit, which Didn't Dig into the Hips. So She Made It.
A word from the founder
My name is Evi. I'm a Bulgarian with Brazilian sould who, like many millenials, spent years doing everything right: business degrees, a career in IT consulting, a life that looked perfect on paper. But my creative energy was running on empty.
The turning point came at the beach - my favourite place since I first saw the sea at age three. Even after reaching a healthy weight, swimwear still dug in. And one day the obvious finally clicked:
it's not your body. It's the swimsuit.
So I stopped waiting for some big brand to come up with a solution, because I had already knew what is necessary for a swimsuit to not dig in from my own experience. I incorporated ESAMY Ltd., learned pattern-making, and ordered the first samples.
ESAMY stands for freedom, elegance, individuality, and self-respect. We make swimwear that works with women's bodies—intelligent side-tie construction, smooth hidden seams, responsibly sourced ECONYL® fabric, made in the EU. Because sometimes the most radical thing you can do is simply enjoy the beach.