I Couldn't Find a Swimsuit That Didn't Dig into the Hips. So I Made One.

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Most women have a version of this story. You find a swimsuit that looks the way you want it to look — the right design, the right color. You put it on. You look in the mirror. And then you see the fabric pressing into your hips, creating lines and ridges that interrupt the outline of your body.

For years, I assumed this was something I had to accept. That the problem was my body, not the swimsuit. I was wrong — and the moment I realized it, I stopped waiting for someone else to fix it.

This is the story of how ESAMY was born, and what it actually takes to build a swimsuit that doesn't dig into the hips.

Everything Looked Perfect on Paper

My name is Evi. I'm Bulgarian with a Brazilian soul — which means I have a deep relationship with the beach. I first saw the sea at age three, and something settled into place that has never quite left.

For most of my adult life, though, the beach sat at the edges of a different kind of existence. Business degrees. A career in IT consulting. A life that, by any reasonable measure, looked like exactly what it was supposed to look like. What it didn't have was creative energy.

The turning point came at the beach. I had worked hard to get to a healthy weight. I felt strong and ready to simply enjoy being in my body. And still, the swimwear dug in. Still, the fabric bunched at the hips. Still, the silhouette in the mirror looked nothing like what it could look like.

And one day, something clicked.

It's not your body. It's the swimsuit.

Why Swimwear Keeps Getting This Wrong?

Standard swimsuit construction — rigid seams along the hip — was built for speed of production. It works for some body shapes and skin types. For others, it bulges, digs in, and distorts.

The result is a generation of women who have internalized a construction flaw as a personal failing. If the swimsuit cuts in, that must be a body problem.

I had spent enough time in swimwear to understand exactly what was causing the problem, and what would need to change. So instead of waiting for a big brand to solve it, I incorporated ESAMY Ltd., learned pattern-making, and ordered the first samples.

What Makes a Properly Built Swimsuit?

The Side-Tie System

At the centre of ESAMY's design is a four-point side-tie construction that allows the swimsuit to adapt to the wearer's actual proportions. The ties distribute pressure that the ties inevitably create evenly across the hip area — no single point of pressure, no hard edge of elastic creating a visible ridge. The fabric lies flat. The silhouette becomes an uninterrupted line.

Hidden Seams

Every internal seam in an ESAMY swimsuit is finished flat against the body. No raised ridges. No folded edges. The construction is designed to disappear — so that what you see in a photograph is the shape of you, not the architecture of the garment pressing against your skin.

ECONYL® Fabric

ESAMY uses ECONYL® regenerated nylon — made from reclaimed materials including ghost fishing nets and industrial plastic waste. Soft, with SPF 50 +, chlorine-resistant, and shape-retaining. Every piece is manufactured in the EU in limited runs of 50 units per style. Not mass production. Precision production.

Who Is ESAMY For?

ESAMY is not a brand for women who have accepted the verdict that their body is the problem.

It is for women who want to arrive at the beach and stay there — fully present, without spending energy on negative thoughts about how and why their swimwear doesn’t fit right.

Our current collection includes The Vibe Cutout One-Piece — our bestselling style, built on all four ESAMY construction principles — and The Twist Criss-Cross, a more sculptural silhouette for women who want something distinctly architectural. Both are available in XS–XL, priced at €140–145, and ship internationally.

Frequently Asked Questions

• Will ESAMY work for my body type? The adjustable side-tie construction was designed to work across a wide range of proportions. If standard swimwear has ever dug in or created lines at the hip, the side-tie system addresses the root cause directly.
• Are pieces limited edition? Yes. ESAMY produces 50 units per style and colorway. Once a style sells out, it is not restocked in the same colorway — production stays small and intentional.
• Is ECONYL® actually sustainable? ECONYL® is a regenerated nylon made from reclaimed waste with full traceability of source materials. It performs equivalently to virgin nylon with a significantly lower environmental footprint.
• Where is ESAMY made? All ESAMY swimwear is manufactured 100% in the EU.

The fashion industry has spent decades telling women that the problem is their body. ESAMY exists to make the opposite case — one well-constructed swimsuit at a time.

Browse the current ESAMY collection →